SEO, PPC, Adwords, CPC, organic versus non-organic- With so many strategies, hacks, tips and so-called experts around SEO, it’s easy to get confused and even overwhelmed. Every business owner would love to be ranked on the first page of Google, but how do you get there? Unfortunately, there’s no magic spell or recipe that pushes your site to #1. But you’re in luck, by strengthening your Local SEO efforts and putting a full strategy into place, you will get discovered by your target audience online in no time!

Let’s start by asking what is SEO? SEO or Search Engine Optimization is the art and science of making your website rank higher on search engines like Google, Bing, and Yahoo. We all search on Google for just about everything these days, so not being visible online can really cost you.

One of the best ways to boost your Local SEO is to have a Google My Business page and to ensure all of your local listings (think Facebook, Yelp, etc.) are up-to-date with consistent information. Make sure your core business information is the same across your listings to get some good Google lovin’. Without it, you won’t be appearing for prospects searching on Maps or in the search engine results pages (SERPs).

SEO Strategy

Familiar with NAP? No, not a relaxing sleep session we all wish we had more time for, but having the correct Name, Address and Phone number across Facebook, Google, Yelp etc.. I know it sounds simple but having the correct info across as many listings as possible will help improve your position. When search engines become aware of discrepancies in this basic contact information, like an incorrect phone number, it can negatively impact your local search rankings. Not to mention, it’s confusing for customers trying to reach you!

Meta Descriptions

A meta description is a short snippet that summarizes the contents of a page and is typically shown in SERPs.

Use relevant keywords in this description (up to 230 characters on mobile & 300 on a desktop) but also make sure the content entices searchers to click. Make sure your meta title length is correct (55-60 characters and/or pixel width) or part of your snippet will be truncated, cutting off your text and confusing users.

Use relevant keywords in this description (up to 230 characters on mobile & 300 on a desktop) but also make sure the content entices searchers to click. Make sure your meta title length is correct (55-60 characters and/or pixel width) or part of your snippet will be truncated, cutting off your text and confusing users.

Now that you’re ready to hit the ground running with a Local SEO strategy be sure to use this checklist before hitting “publish”.

 

  • Create a targeted keyword list that will drive your SEO strategy for your website, with both branded (company name) and unbranded (‘Dentist in Denver’) keyword phrases.
  • Encourage customers to leave quality reviews based on the experience they have had with your business — We will respond to them too!
  • It’s time to create a blog (we can help)! Provide relevant and useful content that customers care about. Remember, a blog is one of the fastest and easiest ways to enhance your website content and improve SEO results.
  • Most searches for business are done on mobile today. Think mobile first, not just mobile-friendly.

So are you an SEO expert? Maybe not yet, but hopefully, after reading this you have a better understanding of how SEO works: why you need it and how it can help your business get more website traffic through Local SEO methods. Using any one of these strategies can help to increase your visibility so contact EasySocial for your all SEO needs and let us help with ALL of your needs!

 

You can contact our SEO directly at TimothyZ@EasySocial.Solutions